Intention, effort and focus.

All worthwhile things are created this way.

Learning an instrument, an art, a craft or a sport requires deep aspiration and enduring focus. 

This mindset is at the heart of running and its principles empower us as humans beings.

The modern world wants to replace this intentionality with quick dopamine hits as algorithms decide our interests and feed them to us.

Auteur Sportif seeks to embody a lifestyle born from running but inspired by an intentional mindset in all areas of our lives.